LA28 hopes to sell more tickets than any other Olympic organizing committee in history, and the private group launched a fundraising campaign on Thursday to make tickets available to local fans.
The fundraiser asks local sports teams, philanthropists, and partners to donate tickets, which are then donated to local organizations that distribute tickets in the community. The Rams are the first partner, donating $5 million to the campaign.
“The 2028 Olympic and Paralympic Games are for everyone,” LA28 President Casey Wasserman said in a statement. “This program is designed to ensure that those who live, work in, and contribute to the spirit of Los Angeles have access to the Olympics in their hometown. We are so grateful to Stan Kroenke and the Rams for stepping up to the plate on behalf of the people of the city. This is a true partnership in action, and we look forward to welcoming others to this meaningful effort.”
Ticket registration will open in January, with single tickets starting at $28. LA28 said it will not use dynamic pricing for initial sales. It is common for prices to fluctuate at major sporting events such as the FIFA World Cup, raising concerns that fans’ expenses could soar.
Tickets for next year’s FIFA World Cup in Canada, Mexico and the United States will start at $60 and go up to $6,730 for some group stage matches, the international soccer governing body announced this year. Tickets for the Paris Games ranged from 24 euros (about $27) to 950 euros ($1,097), excluding the opening or closing ceremonies.
Ahead of that, the Paris organizing committee secured more than one million tickets at 24 euros each, ensuring half of the tickets sold to the public cost less than 50 euros. Paris 2024 has adopted an “adaptive pricing policy” aimed at allowing millions of lower-priced tickets, using 15% of the highest-priced tickets offered, in hopes of keeping the Olympics relatively affordable for fans.
A record 12 million Olympic and Paralympic tickets were sold for the Paris Games, and the organizing committee exceeded original estimates for ticket sales and entertainment revenue by $365 million.
LA28 organizers expect to provide 14 million tickets for the biggest-ever Olympic and first-ever Paralympic Games to be held in Los Angeles
After fans register for the ticket lottery that begins in January, purchase windows will open that spring. Fans who live near an Olympic host city will have access to pre-sale opportunities.
The Olympics have more than 40 venues, with the majority concentrated in Los Angeles, Long Beach, Inglewood, and Carson. Residents of Southern California and Oklahoma City, where the softball and canoe slalom events will be held, who are selected for advance slots will have access to all tickets for all venues.
Tickets for the Paralympics will go on sale in 2027.
