USDT stablecoin issuer Tether announced that it has submitted an offer to acquire Italian Serie A soccer club Juventus. The platform says it intends to offer the remaining shares to the public at the same price, fully self-funded and supported by its long-term commitment to the club.
The proposal contemplates the acquisition of Exor’s shares, representing 65.4 percent of Juventus’ issued share capital. Completion of the transaction is subject to Exor’s consent, execution of definitive documentation and receipt of required regulatory approvals. According to Calcio e Finanza, Exor has a 10-day grace period to potentially accept an offer from Tether, but based on Exor’s initial reaction to even considering selling Juventus, that remains a big question mark.
“For me, Juventus has always been a part of life,” says Paolo Ardoino, CEO of Tether. “I grew up around this team. As a boy, watching Juventus face success and adversity with dignity, I learned what dedication, resilience and responsibility meant. Those lessons stayed with me long after the final whistle.”
Furthermore, Juventus is one of several European football clubs that are participating in the cryptocurrency/NFT industry, aiming to create a unique experience for their fans. So it’s no surprise that a major cryptocurrency company would be interested in acquiring the club. Once the deal is completed, Tether has announced that it will invest €1 billion in the support and development of the club.
As of May 2024, Forbes values Juventus Football Club at just over $2.15 billion. The club’s listed stock market capitalization was approximately $1.17 billion in 2025. The club has experienced limited on-field success and management turmoil in recent years, last winning a trophy in 2024.
